Jo Black

Jo Black, born Jo Engelbrecht grew up in Pretoria North and started working after school. He ran his own construction company where, for approximately 8 years, he built everything from roads and bridges, to hospitals and houses. Jo soon realised that there is more to life than just work, and things took an about turn.

Wanting to empower people to be the best version of themselves, Jo launched the Be that Guy movement. The movement took off instantly, fast becoming an overnight success.

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